# identity.md

## Organization Overview
- **Company Name:** Made By Cleo
- **Mission:** To create unique, stylish, and custom pet collars, ID tags, and accessories specifically designed for cats and small dogs, prioritizing safety, comfort, and practicality.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2012; products ethically handmade in the U.S.A.
- **Size and Scale:** Offers a market-leading range of over 300 unique designs and customization options for pet accessories.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to ethical craftsmanship, quality production, and delivering delightful, practical, and stylish products for pets.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce retailer offering a wide selection of unique, stylish, and custom cat collars, bow ties, and personalized ID tags, ethically handmade in the U.S.A.
- **Location(s) and Geographic Presence:** Products are handmade in the U.S.A. with an online presence serving a broad customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.